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October 29, 2018

A web page is a corporate tool that allows companies to have direct contact with potential customers, suppliers and even as a means of internal communication, therefore, presence in the cloud is essential to achieve the proposed goals of the organization. However, we are currently in a digital age where the demands have increased over time, and therefore, qualified staff is required to meet the needs of visitors.

Although over time trends change, there are common features that a professional website should have, of which are mentioned:

1. Graphic design of great visual impact:

The most appropriate way to enhance your company is through visual elements that guarantee that the message can be perceived in the way you want. High-quality images, colour mixing, spacing and text distribution are considerations that should be considered when obtaining a professional website.

2. Intuitive navigation:

A web page differs from a catalogue, magazine or video by its ease of adapting the text according to the needs of the user, providing an organized information of its website in sections and incorporating elements such as buttons, menus, forms, among others, that Allow your visitor the feeling of control in the information that you want to read and that you want to communicate.

3. Display on different mobile devices.

With the invention of smartphones and tablets, your website can be accessed by any mobile device with internet access. However, it has the particularity that it has a smaller screen, therefore, a web page with a responsive design which adapts to any resolution, will be able to make the most of visitors who wish to have some contact with their company.

4. Optimization to position your company in the main search engines of the world such as Google, Bing, Yahoo, among others.

Web search engines have allowed many companies to be contacted by potential customers through the presence of their website. However, it must have an optimal structure where search engine robots can identify the keywords that are associated with your organization.

5. Independence, since you must have control of your website.

A self-managing web page will allow you to have control of the information you want to publish. Obtaining the independence, it requires, without having to contact the designers for each change in their corporate identity.

6. Monitoring using relevant metrics for future commercial strategies using tools such as Google Analytics and Google Webmaster Tools.

All corporate strategy must be measurable to ensure the effectiveness of it, through digital marketing there are online tools that will allow you to analyse the different indicators of your website, such as: number of visitors, frequency of visits, location and even sections most visited. Which, will provide a feedback for future actions.

7. Useful and easy to understand content.

Avoid very technical content, offers a simple language to understand asyour audience is not an expert in your field so they will leave your website with ease.

If you have a specialized concept, add it to your content and you can kill two birds with one stone: educate the user and offer valuable information. If you require to higher good content writers, you might look for them. For example, if you are based in the U.S. You should look for the best online essay writers in USA. These people are academic writers and can write good guest post on their respective subject at a low price. 

8. Make sure your website loads fast.

If a website is slow to load, it will also cause the user to abandon it, as it will lose interest in the content. Here we present the main causes why a website takes to load:

Very heavy images: the recommendable image is the one smaller than 100 kb.

Take care of the files in PDF format: it is advisable to compress them to the smallest possible size, there is no minimum since it depends on the size of the file. Take care of the quality of the document.

Avoid heavy videos: try to be as light as possible by taking care of the quality in image and audio.

9. Take care of the SEO.

It is important to build the articles considering the SEO rules, both for the text and for the images you use. Your content should include the keywords that are searched by the people who can become the relevant audience for your website. For example, if you have a website that produces academic essays, you should be using keywords that students search such as “my assignment help”.

More entries: 6 Characteristics That A Professional Website Should Have

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